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Instagram: Does It Matter That It Will Make Money on Your Pics?

Instagram announced the company will soon begin using your content to sell targeted advertising products to the highest bidder. Does this bother you? Should it matter? This new policy was announced in the firm’s recently published new Terms of Use, which go into effect on Jan. 16, 2013. The language that most irritates users states: “You agree … Continue reading

About the Author

Rio Longacre is a Sales & Marketing Professional with more than 15 years of experience in the direct marketing trenches. He has worked closely with businesses across many different vertical markets, helping them effectively leverage the use of data, personalization technologies and tracking platforms. Longacre is currently employed as a Managing Consultant at Capgemini Consulting USA, Marketing, Sales & Service Consulting. He has also worked as an online media buyer and digital marketing strategist.

Also, check out his popular "Who's Your Data" blog on the Target Marketing website: Who's Your Data.

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