About the Author

Rio Longacre is a veteran of the direct marketing space, and has had his work appear in numerous magazines and trade journals across the globe.

He works as a Managing Consultant at Capgemini Consulting, and is based in the firm’s New York City office. Rio can be contacted at: rio.longacre@gmail.com. Or, you can follow him on Twitter at @RioLongacre. Any opinions expressed in this blog are his own.



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